Hospitality and Tourism in the land of Myths and Legends

Hospitality and Tourism in the land of Myths and Legends
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The term hospitality’ or ‘Philoxenia’ in Greek has its roots in Greek Mythology and means the friend (‘philos’) of the stranger or foreigner (‘xenos’). Zeus is sometimes called Zeus Xenios (‘host’) in his role as a protector of guests. He thus embodied the religious obligation to be hospitable to travelers. Theoxeny or theoxenia is a theme in Greek mythology in which human beings demonstrate their virtue or piety by extending hospitality to a humble stranger (‘xenos’), who turns out to be a disguised deity (‘theos’) with the capacity to bestow rewards. These stories caution mortals that any guest should be treated as if potentially a disguised divinity and help to establish the idea of ‘xenia’ as a fundamental Greek custom. ‘Philoxenia’ then, is deeply entrenched in Greek culture and tradition.

Tourism also dates back to ancient Greece where travel to Delphi and other sanctuaries was the first form of religious tourism; travel to Olympia and other sports centers marked the beginning of sports tourism; and travel to other sites of cultural importance marked the beginning of ‘cultural tourism’. The ancient Greek poets, Homer and others, are prolific in their recountings of a thriving tourism trade in ancient Greece.

Hospitality and Tourism are therefore central to Greek customs and traditions. During this program, participants will experience the hospitality and tourism industry in one of the world’s most visited countries – Greece – while appreciating the traditions of the past and present.

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